The renowned American designer Marc Jacobs has expanded his brand with the launch of The Marc Jacobs, a new affordable label now available at Printemps flagship on Boulevard Haussmann as of August 28th. The 860 square feet retail space in the historic Parisian department store is designed to offer visitors a playful and accessible collection that reflects the designer’s signature style.
The inaugural collection features a range of ready-to-wear pieces and accessories crafted by the former director of Louis Vuitton’s womenswear collections, along with exciting collaborations with fashion brands like Stutterheim, Schott, and Peanuts. The Marc Jacobs’ offerings are tailored for personal styling rather than high fashion runway looks, making them more attainable for a broader audience compared to the designer’s luxury line.
While The Marc Jacobs aims for affordability, prices still reflect the high-quality materials and craftsmanship synonymous with the brand. For instance, a simple cotton logo t-shirt is priced at $145, while a stylish patterned smock dress costs $850. The new retail space will be situated on the fourth floor of Printemps Haussmann, next to the upcoming Market concept store focused on millennial shoppers, scheduled to open on September 16th.
Printemps’ collaboration with Marc Jacobs is part of their ongoing strategy to revitalize their retail offerings, which began in 2017 with initiatives focusing on menswear and beauty categories. Now, in 2019, the spotlight has shifted to women’s wear with a more contemporary edge, aligning with the trend towards modern, accessible fashion choices.
In addition to Paris locations like Galeries Lafayette Champs Elysée, Bon Marché Rive Gauche, and BHV, The Marc Jacobs collection is also available internationally through partnerships with renowned department stores such as Harrods in London, KaDeWe in Germany, and Tsum in Russia. The new retail space at Printemps Haussmann is poised to bring a fresh perspective to fashion shopping, blending luxury with accessibility to meet the evolving preferences of today’s discerning consumers.
For more information on The Marc Jacobs collection, visit their official website here. To explore the latest fashion trends at Printemps Haussmann, check out their website here.
