Mapoésie, the fashion label founded by French designer Elsa Poux, has recently been announced as the winner of the 2022 edition of the prestigious DHL Talent Mode International Prize. This competition, organized by DHL Express France in collaboration with the French Women’s Ready-to-wear Federation (FFPAPF), aims to provide support to emerging fashion brands in their quest to expand and establish a strong presence in the international market.
As the winner of the competition, Mapoésie will receive invaluable mentoring from industry experts, as well as a generous €10,000 endowment of DHL Express shipping coupons. This will allow the label to further develop and enhance its international business operations.
Elsa Poux, a graduate of the renowned École nationale supérieure des arts décoratifs in Paris, founded Mapoésie in 2010. Initially focusing on designing exquisite unisex scarves and stoles adorned with creative prints, Poux gradually expanded the label’s offerings to include a wide range of products, such as stationery, home decoration items, women’s ready-to-wear clothing, and leather goods.
The hallmark of Mapoésie’s designs lies in their vibrant and abstract geometric patterns, which draw inspiration from the works of 1920s artist Sonia Delaunay. This unique and artistic approach has garnered the label a loyal and passionate customer base.
Looking ahead, Mapoésie has exciting plans for the upcoming year, including a number of noteworthy projects and product launches. The label will be introducing jacquard trousers to expand its highly sought-after knitwear collection. In addition, a line of outdoor rugs is set to be released in February, further diversifying the brand’s offerings. Mapoésie will also unveil a household linen license at the prestigious Maison & Objet show in Paris, solidifying its reputation as a provider of avant-garde decorative objects.
To accommodate its expanded product range, Mapoésie will be renovating its Parisian store located at 69 rue du Chemin-Vert before the summer. The label will also be relocating its offices, gaining an additional 60 square meters of retail space. In an effort to enhance its accessibility, Mapoésie has recently opened a new showroom at 25 rue de la Fontaine-au-Roi in Paris, which is conveniently located just one kilometer away from its main address.
Mapoésie currently boasts an extensive network of 160 retailers in France, including esteemed establishments like La Maison Générale in Saint-Malo. Additionally, the label’s products can be found at renowned museum shops, such as the Louisiana museum in Denmark. Excitingly, Mapoésie’s vibrant scarf collection will soon be featured at MoMA, the prestigious Museum of Modern Art in New York.
Participating in the DHL Talent Mode International Prize proved to be a strategic move for Mapoésie, enabling the brand to further expand its international presence. With its robust worldwide e-commerce site and a strong presence in the wholesale channel, Mapoésie possesses significant export potential. The label actively attracts clients and international retailers at various esteemed trade shows, including Mode in France and Cabana Beach in Miami.
Emerging as the winner of the DHL Talent Mode International Prize serves as a testament to Mapoésie’s exceptional creativity and potential for global success. With the invaluable support and resources provided through this prestigious competition, the brand is undoubtedly poised to make a significant impact in the international fashion industry.
To learn more about Mapoésie and its captivating designs, please visit their official website [insert link here]. For those interested in exploring the rich artistic legacy of Sonia Delaunay, please click here to access a comprehensive overview of her works [insert link here].
