Manolo Blahnik, the renowned luxury footwear designer based in the UK, has emerged victorious in a lengthy trademark dispute in China, setting a powerful precedent for others in the industry to safeguard their rights against counterfeit trademarks in the country. The battle to reclaim his trademark began in 2000 when an unlawful registration utilizing the name ‘Manolo Blahnik’ prevented him from using his own name in China. However, after a retrial hearing in January, the Supreme Court issued a final judgment in June, invalidating the registration and upholding Manolo Blahnik’s name rights.
For the first time since 1999, Manolo Blahnik can now freely trade throughout China. The designer expressed his excitement about returning to the country, eagerly anticipating its beauty and elegance. He also extended his gratitude to the fashion industry and others who supported him throughout this struggle, recognizing their vital role in achieving this successful outcome.
The victory holds immense importance for Manolo Blahnik’s niece and CEO, Kristina Blahnik, who looks forward to sharing her uncle’s story, creations, and passions with the Chinese market. Although the company’s plans for the market are still in the early stages, they aim to start direct sales in China by the second half of next year.
Georgina McManus, Chief Legal Officer, described this decision as a landmark, emphasizing the Supreme Court of China’s commitment to substantive justice. She acknowledged the unwavering dedication and support from teams, advisors, and friends of the brand throughout this challenging journey.
In an interview with The Financial Times, Blahnik expressed the emotional impact of the win, revealing that “genuine tears were shed” upon receiving the news. To approach the Chinese market cautiously, the brand prefers a slow and steady approach.
This triumph not only represents a significant milestone for Manolo Blahnik but also sends a powerful message to others in the industry, highlighting the importance of protecting their trademarks. By being able to use his own name and offer his designs throughout China, Manolo Blahnik can now tap into the immense potential of the Chinese market, fostering the brand’s growth and future success.
Useful Links:
1. Manolo Blahnik Official Website
2. The Financial Times
