Manolo Blahnik, the luxury shoes and bags brand, has announced the appointment of Jodie Blake as its new Chief Marketing Officer. Blake, who previously held the role of Head of Marketing and Communications since 2019, will now take on the responsibility of implementing the global communications strategy for the brand. Reporting directly to Manolo Blahnik and CEO Kristina Blahnik, Blake’s primary focus will be establishing a strong brand presence and visibility in new and emerging markets. This includes overseeing the launch of new markets and developing communication strategies to support the company’s growth plans in Asia, North America, and Europe.
In addition to her role as CMO, Blake will collaborate with the Chief Commercial Officer to enhance the customer experience across all touchpoints. Her previous experience at Manolo Blahnik’s London headquarters, where she led various divisions such as Content, Marketing & Events, and Press & VIP, has prepared her well for this new position.
Before joining Manolo Blahnik, Blake served as the Head of Marketing and Communications for Self-Portrait, a renowned UK-based brand. There, she successfully built the company’s first in-house marketing team and led global marketing, PR, VIP, and experiential brand moments. Prior to that, she held the position of Senior Account Director at luxury communications agency The Communications Store, where she managed PR strategies for esteemed brands including Erdem, Emilia Wickstead, Max Mara, Oscar de la Renta, Pinterest, and The Conran Shop.
Kristina Blahnik, CEO of Manolo Blahnik, expressed confidence in Blake’s ability to fulfill her new role, citing her deep understanding of the brand and her extensive experience in the luxury fashion industry. Blahnik also emphasized the company’s commitment to promoting talent from within and investing in its people. She eagerly looks forward to collaborating with Blake and the progress they will accomplish together.
For more information about Manolo Blahnik, please visit their official website here. To explore their latest collections and designs, click here.
