Manchester United has recently announced a lucrative deal with Maui Jim, a prestigious sunglasses and eyewear brand originating from the United States. This collaboration is poised to elevate the global visibility of both entities, as Maui Jim will now be supplying eyewear to various Manchester United teams, including the first team, academy, and women’s teams. Fans of the club will also have the opportunity to adorn themselves with the exclusive co-branded eyewear collection, which will be available for purchase at the Old Trafford Megastore starting February 26.
The choice to partner with Maui Jim reflects Manchester United’s knack for attracting premium partners, with Group Managing Director Richard Arnold emphasizing the brand’s stellar reputation as an industry leader in eyewear innovation. In a market saturated with prominent Italian eyewear brands, Manchester United’s selection of Maui Jim underscores the brand’s position as the world’s third largest eyewear manufacturer.
Having originated in Hawaii more than thirty years ago, Maui Jim is celebrated for its cutting-edge PolarizedPlus2 sunglass lens technology, distinguishing itself in a fiercely competitive industry. With the forthcoming co-branded collection, fans can expect stylish eyewear that not only meets their fashion preferences but also enhances their performance needs. This strategic collaboration between Manchester United and Maui Jim exemplifies the club’s unwavering dedication to partnering with top-tier brands for mutual benefit.
For more information about Maui Jim and Manchester United’s partnership, visit Maui Jim and Manchester United.
