According to a recent study conducted by The Sole Supplier, Manchester has officially been named the sneaker capital of the UK. The study, which assessed various factors such as the quality of shoe shops, search traffic for popular trainers, and the excitement surrounding new releases, awarded Manchester an impressive score of 8.49 out of 10. This ranking placed the city above London, which came in at a respectable second place with a score of 5.77.
Nottingham, Newcastle-upon-Tyne, and Liverpool also made it onto the list, with each city showcasing a strong sneaker culture. Belfast, in particular, stood out for the quality of its shoe shops, earning a perfect score of 10 in that category. However, the city lacked the same level of hype surrounding new sneaker releases that was seen in the top-ranking cities.
The study further delved into the concept of ‘hypebeasts’, individuals who eagerly anticipate new sneaker drops from popular brands like Off-White and Adidas. Manchester, Newcastle, and Liverpool emerged as hotspots for these enthusiasts, showing a high level of engagement with recent releases such as the Off-White x Nike Air Jordan 1 ‘White’ and Adidas Yeezy Boost 350 V2 colorways. Conversely, cities like Stoke on Trent ranked lower on the scale, indicating a lower level of interest in the sneaker culture.
George Sullivan, CEO of The Sole Supplier, commented on the findings, stating, “The rise of sneakerheads has become increasingly prominent as streetwear continues to influence fashion trends. In 2018, Nike was the preferred brand for most cities, except for Glaswegians who expressed a strong interest in the Yeezy Powerphase Calabasas Grey.” This study underscores the growing importance of sneakers in the fashion industry and highlights the impact that different cities have on shaping sneaker culture.
For those looking to dive deeper into the sneaker world, exploring the latest releases and trends, The Sole Supplier’s website offers a wealth of information and resources. Additionally, sneaker enthusiasts can stay connected with like-minded individuals and stay informed on upcoming releases by joining online communities and forums dedicated to sneaker culture.The Sole Supplier website Sneaker Reddit community
