Mallet London, a brand renowned for its high-quality sneakers, has recently introduced a new shoe called the Neptune Sneaker. The brand has been undergoing a subtle transformation in its shoe collection, with a focus on creating unique styles to broaden its appeal. The Neptune Sneaker represents this evolution while still embodying the brand’s London-based aesthetic.
Taking inspiration from the iconic Gherkin building in London, the Neptune Sneaker showcases sleek lines and architectural curves. This lightweight shoe is available in 13 different color options for both men and women, including striking choices like Drench Orange and Midnight.
Crafted from a combination of versatile meshes, upscale leathers, and a molded cage that envelops the upper part of the shoe, the Neptune Sneaker offers unparalleled comfort and support with every step. Furthermore, it boasts an innovative outsole design that enhances traction and stability, making it suitable for various activities. The Neptune Sneaker is priced at £225.
This launch holds significance not only for Mallet London but also for the luxury fashion industry in the UK as a whole. Many brands are now incorporating elements of their British heritage into their designs, showcasing images or design features that reflect their roots. Burberry, for example, has successfully blended its British heritage with a modernist interpretation under the creative direction of Daniel Lee. Similarly, Charles Jeffrey Loverboy recently unveiled its first-ever pre-spring collection, featuring British design elements such as tartan patterns and medieval heraldry-inspired imagery.
By drawing inspiration from the Gherkin building in their shoe design, Mallet London is capitalizing on this broader trend and positioning themselves as a brand that embraces their British identity. This unique selling point could resonate strongly not only within the UK but also internationally. Founded by Tommy ‘Mallet’ Fordham, a star of the reality TV show The Only Way Is Essex, Mallet London has established itself as a niche brand specializing in premium sneakers.
The launch of the Neptune Sneaker showcases Mallet London’s dedication to the evolution of its footwear collection and reaching a wider target audience. With its distinctive design and nods to British culture, the Neptune Sneaker is poised to make a significant impact in the fashion industry. As Mallet London continues to evolve, it will be intriguing to see what other innovative designs and collaborations they bring to the market.
Useful links:
1. Mallet London Official Website
2. Burberry Official Website
