Maison Ullens, the luxury women’s ready-to-wear brand, has made a significant change in its strategy by appointing Antwerp designer Christian Wijnants as its new creative director. This move is aimed at strengthening the brand’s Belgian identity and ushering in a new era for Maison Ullens.
Baroness Myriam Ullens, the founder of Maison Ullens, had previously hired Haider Ackermann as a “creative consultant” for two collections. However, in choosing Christian Wijnants, the brand is seeking to further establish its Belgian roots. The baroness had been closely following Wijnants’ career and approached him nearly two years ago, resulting in an instant connection between the two.
Christian Wijnants, originally from Brussels, moved to Antwerp in 1996 to study at the renowned Royal Academy of Fine Arts. After graduating and winning the prestigious Grand Prix at the Hyères Festival in 2001, he founded his own company in 2003. Wijnants has gained recognition for his exceptional knitwear and effortlessly stylish yet comfortable designs. His collections often feature bold colors and striking prints.
The label emphasizes that with Wijnants on board, Maison Ullens aims to solidify its Belgian heritage and align itself with the country’s esteemed fashion schools, where quality and creativity are the foundation. By collaborating with Maison Ullens, Wijnants will bring his design expertise to complement the brand’s focus on producing high-quality garments with a focus on comfort, all made in Italy.
Christian Wijnants’ inaugural collection for Maison Ullens draws inspiration from the natural parks of Wyoming in Western America. The collection showcases a vibrant color palette, including shades of yellow, blue, orange, and green, and features luxurious materials like shearling, leather, and cashmere. Buyers will have the opportunity to get a sneak peek of the collection in Paris at the end of January, followed by an exclusive presentation at Paris Fashion Week in February-March.
The decision to appoint Christian Wijnants as creative director marks a significant milestone for Maison Ullens. With his undeniable talent and a shared commitment to quality and creativity, it is anticipated that this collaboration will elevate the brand’s offerings and fortify its position in the luxury fashion industry.
Useful links:
1. Maison Ullens Official Website
2. Christian Wijnants Official Website
