Paris-based fashion house Maison Schiaparelli is making a bold statement with its latest move, choosing to open not just one, but three pop-up stores to showcase its highly anticipated AW21 collection. Set in prestigious locations such as Dover Street Market (DSM) in London, Los Angeles, and New York, these pop-up experiences offer fashion enthusiasts a unique opportunity to immerse themselves in the world of Maison Schiaparelli.
Designed by creative director Daniel Roseberry with bureau Betak exclusively for DSM, these pop-up stores go beyond traditional retail spaces. They serve as a tribute to the iconic Elsa Schiaparelli’s unique aesthetic, drawing inspiration from renowned artists Alexander Calder and Alberto Giacometti to create sculptural display pieces that blur the lines between art and fashion. By embracing the ethos of Schiaparelli and her Maison, Roseberry aims to create a surreal experience that challenges the boundaries of reality and fashion.
The decision to partner with Dover Street Market reinforces Maison Schiaparelli’s commitment to daring and disruptive approaches to fashion, art, culture, and retail experimentation. DSM is renowned for its unique creative energy and community spirit, making it the perfect platform to showcase Schiaparelli’s avant-garde creations. Both brands share a common desire to provide customers with exceptional pieces and unforgettable shopping experiences.
Within these pop-up stores, fashion enthusiasts can discover a curated selection of Schiaparelli’s AW21 collection, featuring denim pieces, parkas, knitwear, handbags, oversized jewelry, and, most notably, the brand’s iconic surrealist jewelry. Exclusivity is an essential element of the pop-up experience, with accessories like the brand’s body part jewelry previously only available at the Salon Schiaparelli in Paris. This inclusion adds a touch of luxury and exclusivity, inviting customers to indulge in the Maison’s extravagant and avant-garde creations.
By expanding its presence across three major fashion capitals, Maison Schiaparelli aims to attract a wider audience and strengthen its brand globally. These temporary yet immersive pop-up stores invite customers to explore the Schiaparelli universe, allowing them to truly engage with the brand and discover its artistic and imaginative world. It’s a move that demonstrates the brand’s commitment to pushing the boundaries of fashion, innovation, and creativity.
With Maison Schiaparelli’s rich heritage and Daniel Roseberry’s unique design vision, the pop-up experiences are set to captivate not only fashion lovers but also art enthusiasts. This collaboration with Dover Street Market solidifies Maison Schiaparelli’s position at the forefront of the industry, showcasing its avant-garde creations and redefining the fashion retail experience.
If you want to learn more about Maison Schiaparelli and its pop-up stores, you can visit the following links:
