After successful collaborations with Dior and Nike, as well as Prada and Adidas, Maison Margiela has now joined forces with sportswear brand Reebok to unveil their co-ed SS20 Artisanal collection. First showcased on the Maison Margiela runway during Paris Fashion Week, the collection features the highly anticipated Tabi Instapump Fury sneakers, which are now available for purchase on both brands’ e-shops and select Maison Margiela physical stores.
These unique sneakers combine the distinct aesthetics of Margiela’s iconic Tabi shoe with Reebok’s innovative pump technology, allowing for a customizable fit. The Tabi shoe, recognized for its split-toe design, served as the inspiration for the Tabi Instapump Fury, which is available in both heeled and flat variations, drawing inspiration from Margiela’s Retro Fit sneaker. Currently offered in four colorways, including solid white and solid black monochromes, the collection will introduce two new color variations in the upcoming months.
Unlike many collaborations that are limited to a single launch, the partnership between Maison Margiela and Reebok is expected to continue over multiple seasons, with new drops planned for the following year. John Galliano, the Creative Director of Maison Margiela since 2014, explains that this collaboration aims to “push the boundaries of the shoe universe” while showcasing the “contemporary craftsmanship of quality.”
This collaboration represents a fusion of high fashion and sportswear, bringing together Margiela’s avant-garde design with Reebok’s athletic technology. It exemplifies the growing trend of luxury brands teaming up with sportswear labels to deliver unique and sought-after products for fashion-forward consumers.
The Tabi Instapump Fury sneakers join Maison Margiela’s impressive lineup of innovative and boundary-pushing designs. Renowned for their deconstructionist approach to fashion, Maison Margiela continues to captivate the industry with their avant-garde creations. The collaboration with Reebok further highlights their commitment to pushing artistic and creative boundaries.
As the fashion industry evolves, collaborations have become increasingly common, blurring the lines between luxury and sportswear. Partnerships such as Maison Margiela x Reebok redefine traditional expectations, delivering groundbreaking designs that appeal to a wide range of consumers. With their shared vision of pushing creative limits, it is highly anticipated to see what future collections Maison Margiela and Reebok will collaborate on.
For more information on the Maison Margiela x Reebok collaboration and to shop the collection, visit the Maison Margiela website (link: https://www.maisonmargiela.com/) and the Reebok website (link: https://www.reebok.com/).
