Maison Margiela, a renowned fashion brand, is embracing the world of Web3 by introducing an online typing game that allows its customers to collect digital tokens. This move marks the brand’s first foray into using gaming as a means to engage with its community.
The initiative is part of OTB’s global digital strategy, which seeks to blur the boundaries between physical and digital life. Stefano Rosso, CEO of the BVX entity, OTB’s dedicated center of excellence for Web3, expressed the brand’s interest in game and metaverse projects. According to Rosso, these projects all belong to the same space and represent the beginning of a digital ecosystem.
BVX has been supporting OTB’s brands, including Maison Margiela, in their digital endeavors since its establishment in 2021. This includes Marni’s presence in the metaverse and Diesel’s venture into NFTs.
Maison Margiela’s latest venture involves a game called 3.0. Participants are required to mint 24 numbered digital tokens within a 60-second timeframe. Once a number is successfully struck, the countdown restarts. However, once the time expires, the token becomes unavailable for striking, and participants must repeat the process to acquire another “collectible item,” similar to an NFT.
The rarity of the tokens varies based on the number, with the lowest number having 15,000 pieces and the highest number having 742 pieces. The game will continue until the first 100 users have struck all 24 tokens or until Maison Margiela decides to conclude the experience. To participate in the game, users must connect their wallets.
Maison Margiela’s innovative and experimental style is reflected in this new endeavor, as it relies on the determination and speed of its community to collect the tokens. Although the exact value of the tokens and the future steps of the initiative have not been disclosed, Maison Margiela’s participation in gaming within the Web3 realm signals its interest in engaging with and intriguing its audience. Users can expect to discover the unique offerings associated with these tokens in the near future.
To participate in Maison Margiela’s online typing game and collect digital tokens, click here.
