Maison Jean Patou, now known as Patou, is making a comeback with a new era for the brand. The fashion house, under the artistic direction of renowned designer Guillaume Henry, unveiled its first women’s ready-to-wear collection during Paris Fashion Week. The collection showcases a blend of craftsmanship, with embroidery and lace incorporated into a contemporary approach. The clothing line features delicate blouses and trouser suits, paired with unique boxing-inspired shoes created in collaboration with Le Coq Sportif. The color palette combines soft hues with bold touches of red and fuchsia, creating a signature style that balances elegance with audacity. Patou has also launched a playful video campaign featuring a cat named Patou, who represents the brand’s new era. The luxury house, relaunched under the LVMH group, has embraced a humorous and light-hearted editorial content strategy, including publishing original poems on its website. This differentiation strategy aims to resonate with fans of uncomplicated luxury, setting Patou apart in the competitive fashion industry. The brand plans to launch its new collection for sale on its website in mid-November.
To learn more about Patou and view their collection, visit their website.
For information on upcoming fashion events and Paris Fashion Week, visit the official Paris Fashion Week website.
