Maison Bäumer, the reputable jeweler known for its exceptional designs and craftsmanship, is set to make a significant impact in Doha with the opening of its first major foreign store. This exciting new boutique, located within the prestigious Printemps of the Gulf state, promises customers a truly unique and unforgettable shopping experience. Furthermore, Maison Bäumer will also be launching its first corner in Printemps Paris this autumn, further expanding its reach.
The brand has been grabbing attention with its recent endeavors, particularly the introduction of a new entry-level collection of jewelry. This collection aims to offer more accessible options for customers without compromising on the brand’s signature quality and design. Maison Bäumer firmly believes that luxury should be accessible to a wider range of clientele, and the new collection reflects their commitment to cater to diverse preferences and budgets.
One of the standout pieces from Maison Bäumer’s latest releases is the Abeille Noir, also known as the Black Bee, which is a limited-edition flacon and art object made of Baccarat glass. This stunning design, created by Lorenz Bäumer in 2010, features a crystal bee with golden or silver wings, highlighting the brand’s meticulous attention to detail and expert craftsmanship. The Abeille Noir is specifically designed to house a signature Guerlain scent, adding to its exclusivity and irresistible allure.
In anticipation of the grand opening in Doha, Maison Bäumer has left no stone unturned in creating a captivating retail space. The new store spans over 200m² and is situated in the ultra-high-end Oasis complex. Renowned designer Hubert Le Gall and master furniture creator Hervé Van Der Straeten have been tasked with decorating the interior, which will mirror the sophisticated aesthetic of Maison Bäumer’s flagship boutique on Place Vendôme in Paris. Every aspect of the store’s design reflects the brand’s unwavering commitment to excellence and attention to detail.
Maison Bäumer’s expansion into Doha is a testament to its growing success and reputation in the luxury jewelry market. The brand already boasts a significant Qatari clientele, and their endeavors have been further supported by the royal family, who have encouraged Maison Bäumer to establish a presence in Qatar. This high-level support underscores the appreciation for the brand’s creativity, craftsmanship, and ability to deliver unique and personalized creations.
Apart from Doha, Maison Bäumer has been making impressive strides in other luxurious destinations worldwide. The brand recently opened a vitrine (a glass display case) in the prestigious Ritz hotel and will soon launch another one in Le Bristol hotel, both located in Paris. Additionally, Maison Bäumer is set to introduce a partnership line in Eden Rock in St Barths in December, solidifying its presence in the luxury market and appealing to discerning customers.
Lorenz Bäumer, the founder of Maison Bäumer, prides himself on being the sole remaining independent jeweler on Place Vendôme. While many other brands have been acquired by luxury conglomerates, Maison Bäumer remains true to its roots and values. Lorenz’s extensive experience in the industry, including collaborations with renowned fashion houses such as Chanel and Louis Vuitton, has shaped his unique vision and approach to jewelry design.
Lorenz takes great pride in creating pieces that not only exude beauty and quality but also tell captivating stories. With a passion for experimenting with different materials and incorporating innovative techniques, Maison Bäumer’s designs are truly one-of-a-kind. From using meteorite for watch faces to crafting intricate jewelry with rare diamonds, Lorenz’s creations are a testament to his unwavering dedication to craftsmanship and creativity.
With the launch of a new collection of bracelets and rings, Maison Bäumer aims to attract a younger clientele while maintaining its reputation for luxury. The collection, named Pense à moi, Les Inséparables, Battement de cœur (Think of Me, The Inseparables, and Heartbeat), showcases Maison Bäumer’s commitment to creating sentimental and timeless pieces. For instance, the Morse ring features five rings spelling out the word “AMOUR” in Morse code, symbolizing a message of love.
Maison Bäumer’s new collection also includes stylish cord bracelets available in various colors, making them more accessible to a wider range of consumers. With prices below €1,000, these bracelets open the doors to a new universe of customers and align with Maison Bäumer’s vision of making Place Vendôme less exclusive.
As Maison Bäumer continues to expand its presence across the globe, the brand remains steadfast in its commitment to its core values: beauty, quality, and authenticity. Each piece tells a unique story and reflects the passion and dedication of its creators. Whether it’s a limited-edition flacon or an everyday piece of jewelry, Maison Bäumer’s creations are a true celebration of luxury and craftsmanship.
Useful links:
1. Maison Bäumer Official Website
2. Printemps Official Website
