The highly anticipated new Editions collection from Maison Alaïa made its dazzling digital debut at the La Gaîté Lyrique theater in Paris, unveiling a stunning celebration of the house’s latest project. This esteemed collection features 30 classic looks drawn from the timeless designs of the legendary Tunisian-born designer Azzedine Alaïa. Impeccably curated by Carla Sozzani, the president of the Fondation Alaïa, who collaborated closely with the designer before his untimely passing in November 2017.
The virtual premiere was a spectacle to behold, featuring a mesmerizing performance by Moroccan dancer Hajiba Fahmy elegantly adorned in an iconic Alaïa dress, beautifully choreographed to the enchanting melody of Chapelier Fou’s “Protest”. The performance eloquently highlighted the intricate details synonymous with Alaïa’s work, such as lattice patterns, cut-out motifs, geometric shapes, and ornate Arab Andalusian embellishments that defined his unique and sophisticated style.
Editions has been meticulously crafted to present a curated selection of timeless pieces sourced from Alaïa’s archives, expertly reimagined from original designs spanning from 1981 to 2017. Each garment in the collection comes with a distinctive label indicating the date, season, and year it was originally created, holding true to the essence and timelessness of Alaïa’s artistic vision. Included in the collection are breathtaking pieces such as a form-fitting knit dress, a deconstructed jacket paired with a flared skirt, and a pristine white poplin shirt complemented by a matching skirt.
The virtual event was gracefully hosted by iconic supermodel Naomi Campbell, a muse and close confidant of Alaïa, further emphasizing the profound connection between the Alaïa family and the enduring legacy of the brand. Now nestled under the umbrella of luxury conglomerate Richemont, Maison Alaïa continues to honor and preserve Alaïa’s remarkable vision through the Editions collection, a heartfelt homage to the designer’s unparalleled aesthetic.
Looking forward, Sozzani shared aspirations for forthcoming exhibitions once pandemic restrictions ease, showcasing the collaborative spirit between the foundation and the fashion house. Alaïa’s profound aspiration for his work and collections thrives through the foundation, ensuring that his unparalleled legacy remains intact and revered. The steadfast bond between the foundation and Maison Alaïa resonates deeply with the designer’s commitment to safeguarding his heritage and distinctive perspective.
Live streaming events for the digital premiere were also held in various global locations like Shanghai and Dubai, fostering an international connection to Alaïa’s enduring legacy. Despite the challenges presented by the global pandemic, the brand stands resilient. Sozzani expressed bright optimism for the future and rejoiced in the reopening of stores in cosmopolitan cities like Milan and Paris, heralding it as a symbol of hope and revitalization for Maison Alaïa. The everlasting legacy of Azzedine Alaïa shines through Editions, a remarkable collection that venerates his timeless elegance and visionary design innovation.
To learn more about Maison Alaïa and the Editions collection, visit their official website here. Additionally, for a closer look at the heritage of Azzedine Alaïa, explore the Fondation Alaïa webpage here.
