Macy’s Inc. has recently announced a monumental decision that is poised to revolutionize the fashion industry. In a groundbreaking move, the company revealed that it will be phasing out the sale of fur by the end of fiscal 2020. This bold stance applies not only to all Macy’s and Bloomingdale’s private labels but also to items from brand partners. Additionally, fur will no longer be available at Macy’s Inc. off-price stores, including Macy’s Backstage and Bloomingdale’s The Outlet.
This decision represents a significant departure from the traditional retail landscape, as Macy’s has long been synonymous with opulent fur garments. The shift comes in response to evolving consumer preferences and an increasing demand for ethical and sustainable fashion choices. Jeff Gennette, the chairman and CEO of Macy’s Inc., explained that the decision was informed by input from employees, collaborations with organizations like the Humane Society of the United States, and a dedication to offering stylish alternatives to fur.
By aligning itself with other major fashion players who have also committed to going fur-free, such as Prada, 3.1 Phillip Lim, and Farfetch, Macy’s is embracing a rapidly growing movement within the industry. The momentum towards fur-free fashion has been driven by influential designers such as Stella McCartney and Michael Kors. Macy’s decision is not only indicative of changing consumer sentiments but also a response to legislative shifts, such as bans on fur sales and farming in regions like California and Ireland.
Kitty Block, the president and CEO of the Humane Society of the United States, lauded Macy’s Inc. for its proactive stance in ending the sale of fur. She commended the company for its forward-thinking approach, emphasizing that it resonates with the preferences of modern consumers. As more retailers and fashion brands follow suit, the industry is witnessing a profound transformation towards more humane and sustainable practices.
The move by Macy’s to embrace a fur-free future signals a new chapter in fashion—one that places ethics and sustainability at the forefront. As the industry continues to evolve, it is evident that consumers are increasingly seeking out responsible and compassionate fashion options. Macy’s is setting a powerful example by spearheading this shift towards a more conscientious approach to fashion.
To learn more about the fur-free movement, visit Fur Free Alliance. For information on sustainable fashion practices, check out Business of Fashion’s sustainability section.
