Mackage, the esteemed Canadian luxury outerwear brand, has joined forces with the renowned rapper Lil’ Kim to launch its highly anticipated Fall 2022 collection campaign. In this exciting collaboration, Lil’ Kim, captured in stunning photographs by Drew Vickers, takes on the role of the face of Mackage’s inaugural Monogram line, which showcases a diverse range of outerwear, sportswear, and accessories. The CEO of Mackage, Tanya Golesic, enthusiastically expresses that Lil’ Kim’s bold and independent style perfectly aligns with the brand’s vision for the collection. She emphasizes that the rapper’s iconic looks from the 90s serve as an enduring source of inspiration for countless individuals even today.
With its establishment in 1999, Mackage has consistently striven to create outerwear that effortlessly combines both fashion and practicality. Last summer, Tanya Golesic took the helm as CEO of the company, leading the charge for its ambitious growth plans, which include expanding its retail presence in major cities such as Paris, London, Milan, Tokyo, Hong Kong, and South Korea. Lil’ Kim indicates her genuine affinity for Mackage, sharing her admiration for the brand’s exceptional quality leather and down jackets. She reveals that collaborating with Mackage for the introduction of their first monogram collection felt like an authentic partnership. The Mackage team understood and incorporated her unique style history, resulting in captivating looks for the campaign.
The campaign featuring Lil’ Kim as its star will be revealed through a highly impactful global campaign, with significant activations taking place in prominent cities like New York, Paris, Toronto, and Seoul. This strategic approach aims to generate widespread awareness and excitement surrounding Mackage’s Fall 2022 collection. As Mackage continues to make waves in the luxury outerwear industry, its collaboration with Lil’ Kim further solidifies the brand’s unwavering commitment to seamlessly melding style and functionality. Fashion enthusiasts all over the world can eagerly anticipate an unparalleled fusion of Mackage’s signature designs with the artist’s influential fashion choices from both the past and the present.
Useful links:
– Mackage Official Website
– Lil’ Kim’s Instagram
