M.C.Overalls, a brand steeped in history since its establishment in 1908, is poised to make a significant impact at luxury retailer Harvey Nichols’s prestigious Knightsbridge location. With its recent relaunch just a year ago, the brand has been gaining traction in the fashion industry with its carefully curated selection of essential pieces tailored for the modern man.
The Spring/Summer 2018 collection from M.C.Overalls truly showcases the brand’s unique style, featuring a range of versatile items such as workpants, shirts, jackets, and sweats. However, it’s the iconic overalls that stand out, serving as a testament to the brand’s roots in crafting durable uniforms for British workers and the military. Today, M.C.Overalls has successfully transitioned into offering well-crafted, enduring clothing for today’s discerning gentleman.
Founder and CEO James Scroggs couldn’t contain his excitement about the brand’s debut at Harvey Nichols, a store he frequented during his early days in London. The collaboration pieces available at the store further highlight M.C.Overalls’s adaptability and contemporary appeal. With a flagship store on Carnaby Street, the brand is quickly gaining a reputation as a top destination for men seeking timeless, high-quality pieces for their daily wardrobe needs.
The evolution of M.C.Overalls from a historical workwear manufacturer to a modern fashion label is a testament to its ability to navigate changing trends and consumer preferences. By blending elements of tradition with a modern aesthetic, M.C.Overalls has established itself as a standout player in the competitive fashion market. It continues to attract a new generation of fashion-conscious individuals looking for stylish yet practical clothing options.
To browse and shop M.C.Overalls’s latest collections, visit their official website here. For more updates and news on the brand’s upcoming releases, follow their Instagram page @mcoveralls.
