Fashion shopping search engine and app, Lyst, has announced significant changes to its senior team in a strategic move to strengthen its position as a leading fashion platform. Founder and CEO, Chris Morton, will now transition into the role of Executive Chairman, where he will focus on strategy, partnerships, and financing initiatives. Taking over as CEO is Emma McFerran, Lyst’s Chief Operating Officer, who has been with the company for eight years.
McFerran has played a pivotal role in transforming Lyst into an app-first business, resulting in the company’s fashion app being the most downloaded premium fashion app in the US and UK in 2021. This app-first approach has propelled Lyst’s growth and cemented its position as one of the largest fashion platforms in the world.
Joining the company as Chief Financial Officer is Liz Kistruck, who brings over a decade of experience as a senior leader at Expedia. Kistruck joins an impressive C-suite of industry leaders from renowned companies like Amazon, Spotify, Just Eat, and Net-A-Porter. Her financial expertise will further support Lyst’s growth and strategic initiatives.
Lyst is confident that these changes will bolster its standing in the fashion industry, particularly with its strong growth and the booming online fashion market. With a fashion audience of 200 million annual shoppers, Lyst is well-positioned to capitalize on the opportunities presented by the rapidly changing fashion landscape. Morton expressed his unwavering belief in Lyst’s future and his commitment to supporting the company during this crucial moment.
As the fashion market continues to evolve, Lyst remains dedicated to adapting and providing a seamless and engaging shopping experience for its millions of users worldwide. The company’s experienced leadership team and innovative app-first approach ensure that it remains at the forefront of the fashion industry’s transformation.
[Link 1:](https://www.lyst.com/) Visit Lyst’s official website to explore its fashion shopping search engine and app, and stay updated with the latest fashion trends. [Link 2:](https://www.lyst.com/about/) Learn more about Lyst’s senior team, including its CEO and Executive Chairman, and discover the company’s vision and mission on its official About page.
