During LVMH’s Climate Week event from December 8 to 11, the prestigious group unveiled its latest initiative, Life 360, aimed at tackling climate change and promoting sustainability within the luxury sector. With a commitment to involve all 163,000 employees of the group, the week-long event featured a series of conferences focusing on reducing carbon emissions and sharing best practices in environmental protection.
One of the highlights of the event was Guerlain’s announcement of its participation in a UNESCO bee-protection program, showcasing a commitment to biodiversity conservation. Renowned figures like former French Prime Minister Laurent Fabius and French paleontologist Valérie Masson-Delmotte graced the virtual event, underscoring the importance of addressing climate challenges in the luxury industry.
Under the leadership of Hélène Valade, LVMH’s environmental development director, the Life 360 program sets ambitious targets for the group to achieve in the next decade. Building upon the success of its predecessor, Life 2020, the program expands its focus to include biodiversity conservation, alongside climate action. With sustainability champion Stella McCartney onboard as a key advisor, LVMH plans to implement innovative pilot projects such as regenerative agriculture practices to reduce its environmental impact.
In a move to further decrease its carbon footprint, LVMH will now consider Scope 3 emissions, necessitating collaboration with suppliers to minimize greenhouse gas emissions throughout the supply chain. Setting new objectives like transitioning to renewable energy in factories and eliminating plastic packaging, LVMH envisions a more sustainable form of luxury that prioritizes nature.
The Life 360 program stresses the importance of certifications in the supply chain, product life cycle assessment, and sustainable transportation methods. Brands within the group are exploring initiatives like second-hand fashion models and sea-based logistics to promote sustainable practices. Moreover, traditional fashion shows are being reevaluated to align with a more eco-friendly future, integrating digital elements and reducing air travel for events.
In response to the growing demand for sustainable and ethical products, Antoine Arnault, LVMH’s general manager, emphasized the necessity of embracing sustainability as a fundamental business strategy. By engaging in meaningful conversations with activists and stakeholders and advocating for responsible sourcing practices, LVMH aims to strike a balance between environmental protection, animal welfare, and social equity. Ultimately, the Life 360 program represents a pivotal shift towards a more sustainable and ethical future for the luxury industry.
Learn more about LVMH’s commitment to sustainability here and explore their environmental initiatives here.
