Since 2016, LVMH has been a key partner of Viva Technology, the largest European event dedicated to innovation and startups. This year, LVMH will once again be present at the event, which will take place from June 14th to June 17th, to unveil its latest innovations. The luxury conglomerate will showcase its innovations in a 600m2 space called “The Dream Box,” which will feature 18 of its esteemed Maisons. The theme of the space, “The Dream Box,” highlights the fact that the dreams of consumers, as well as internal resources and partnerships, are the main drivers of LVMH’s innovation strategy. Furthermore, “The Dream Box” will also serve as a platform for the finalists of the LVMH Innovation Award 2023 to showcase their groundbreaking innovations. The winner of the award will be announced during a ceremony on June 15th, which will be attended by Bernard Arnault, accompanied by Livi, the group’s virtual ambassador.
In addition to its presence at “The Dream Box,” LVMH will also make its debut at the “Future of Sport” space hosted by Viva Technology. This space will commemorate a year of significant international sports events. LVMH’s participation in this space demonstrates its commitment to the sports industry. The iconic Tiffany&Co brand will unveil its collaboration with Nike, while also showcasing the trophy specially designed for the Major League Soccer (MLS), the primary football league in the United States. TAG Heuer will present its latest features of its connected golf watch, and Hublot will provide visitors with a virtual reality experience called “Hublot Loves Football Stadium.” Additionally, LVMH will exclusively reveal an immersive 3D website titled “The Journey.” This website will serve as a virtual showcase for LVMH’s innovations and will offer a platform for discussions on tech and innovation topics. Visitors can access the website through a QR Code and explore the detailed program of the group’s presentations and speeches at the fair. The website will also showcase job opportunities within the group.
After the event, stay tuned for a review of the new products presented by LVMH and the announcement of the winner of the LVMH Innovation Award. For more information about trends and job opportunities in the luxury industry, check out the Special Recruitment Special Issue, which features tips and testimonies from approximately forty industry experts.
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