Luxury and fashion conglomerate LVMH has made significant strides in promoting sustainability and environmental preservation through various partnerships and initiatives. At the COP28 climate conference in Dubai, LVMH signed an agreement with mall developers in the UAE to reduce water usage and enhance waste management in shopping centers. This move is in line with LVMH’s Life 360 environmental action program, which focuses on combatting climate change, protecting biodiversity, promoting creative circularity, and ensuring traceability. The company aims to improve the environmental performance of its over 5,600 stores worldwide.
In addition to the UAE mall accord, LVMH announced a sustainability project with Amazon, specifically emphasizing biodiversity initiatives in Brazil. This partnership showcases LVMH’s dedication to preserving the environment. LVMH is also supporting Stella McCartney’s ‘Sustainable Market’ pavilion, further highlighting their commitment to sustainability.
Another notable collaboration for LVMH is its partnership with the Miami Design District (MDD) in Florida. Through this collaboration, LVMH’s 15 luxury brands, including Louis Vuitton, Dior, and Bulgari, will promote and expand sustainability efforts in the neighborhood dedicated to fashion, design, art, architecture, and dining. LVMH hopes to encourage other industry players to join in these efforts.
At various events and exhibitions, LVMH has showcased sustainable initiatives and products. Inspired by Stella McCartney’s sustainability street market in Paris, LVMH showcased regenerative cotton from Söktas and a plant-based alternative to animal fur developed by startup BioFluff. Additionally, Stella McCartney and LVMH’s champagne brand Veuve Clicquot highlighted the Frayme bag, made from recycled winegrowing waste.
LVMH’s commitment to sustainable development extends to the Amazon, where the company is investing €1 million in its partnership with For Amazon Sustainability (FAS). The goal of this project is to promote sustainable development while respecting local cultural contexts and combating deforestation. LVMH aims to regenerate 5 million hectares of wildlife habitat globally and minimize its environmental impact.
The company has also collaborated with the Circular Bioeconomy Alliance (CBA) to support sustainable practices in the agricultural sector. Through this partnership, LVMH has trained 500 farmers around Lake Chad, established a laboratory and training center, and launched a tree nursery to supply needed plants.
With regards to responsible sourcing, LVMH is proud to announce that its brand Berluti has received Full Project certification from the Forest Stewardship Council (FSC) for its store at the Mall of Emirates in Dubai. This certification highlights LVMH’s commitment to forest conservation and responsible construction and development practices.
LVMH’s environmental efforts will be further showcased at the upcoming Life 360 Summit at UNESCO in Paris, where the company will unveil the results of its three years of work on environmental initiatives. This summit serves as a testament to LVMH’s dedication to sustainability across its diverse brands and operations.
Useful links:
– Forest Stewardship Council (FSC)
– LVMH Sustainability Initiatives
