LVMH, the renowned French luxury conglomerate, is gearing up to unveil its highly anticipated Casa Loewe concept store in London come March 2019. This deliberate delay in the store’s opening is a strategic move by the brand to solidify its foothold in the British market. The 5,380-square-foot, three-storey establishment is poised to grace the prestigious New Bond Street, a sought-after destination for luxury retail therapy. Visitors can expect to peruse through Loewe’s latest collections, attend exclusive events, and bask in the luxurious ambiance that mirrors the success of its counterparts in Madrid and Tokyo.
Originally slated for a September 2018 debut, the London flagship store’s launch was rescheduled to allow for meticulous preparations for a grand inauguration at one of London’s prime shopping precincts. Boasting striking features like expansive storefront windows, imposing Corinthian columns, and a design palette accentuated by marble, granite, and natural light, the Casa Loewe store epitomizes the brand’s unwavering dedication to capturing the essence of the British market.
Loewe, a heritage luxury house dating back to its inception in Madrid in 1846, has undergone a transformative journey under the creative helm of visionary designer Jonathan Anderson. With a robust network of over 200 stores across 28 countries, Loewe has cemented a formidable global presence. In its native Spain, the brand maintains a stronghold with 20 locations including flagship stores in Madrid and Barcelona. Beyond its European roots, the brand’s international expansion efforts are strategically targeted at lucrative markets such as the United States and Japan.
Propelled by LVMH’s stewardship, Loewe has witnessed significant sales growth in recent years. The fashion and leather goods segment experienced a commendable 25% surge in sales during the first half of 2018, propelled by standout performances from marquee brands like Louis Vuitton, Céline, Kenzo, and the prized jewel in LVMH’s crown, Loewe. With an overarching ethos of blending luxury with artistry, the forthcoming Casa Loewe concept store is poised to make a resounding impact on the discerning British consumer landscape upon its much-anticipated unveiling in March 2019.
For further updates on the Casa Loewe launch and Loewe’s latest collections, visit their official website here. Also, to explore more about LVMH’s luxury portfolio and upcoming ventures, check out the official LVMH website here.
