LVMH, the renowned luxury group, has unveiled its plans for the sixth edition of its prestigious innovation prize. The prestigious award aims to spotlight and promote startups from across the globe that offer groundbreaking solutions to enhance or revamp the consumer experience. LVMH has identified six distinct yet complementary themes for the prize, which include Omnichannel & Retail, Media & Brand Awareness, Operations & Manufacturing Excellence, Employee Experience & Corporate Social Responsibility, Sustainability, and, for the first time ever, a category called 3D & Virtual Product Experience, specifically focusing on the burgeoning world of the Metaverse.
The fortunate finalists will have the incredible opportunity to showcase their innovative ideas at the esteemed LVMH Lab space during the highly anticipated VivaTech exhibition set to take place in Paris from June 15 to 18, 2022. LVMH will crown the winner of the LVMH Innovation Award, and each category will also receive recognition with a startup being rewarded in their respective field. Furthermore, a special prize will be granted to projects related to data and artificial intelligence.
Last year, LVMH bestowed the coveted title upon Swedish company Bambuser, which specializes in livestream shopping solutions. This resulted in Bambuser and LVMH entering into a partnership agreement lasting a minimum of 12 months. Bambuser has recently further consolidated its technology for one-to-one livestream shopping.
The LVMH Innovation Award welcomes applications from startups capable of operating on a global scale. The luxury group particularly emphasizes its keen interest in technologies applied to the Fashion, Beauty, and Jewelry sectors. Aspiring candidates have until March 4, 2022, to submit their applications through the VivaTech platform.
LVMH remains dedicated to nurturing and endorsing innovation within the luxury industry, continually fostering collaboration between startups and established players. The group acknowledges the significance of technology in elevating the consumer experience and is fully committed to remaining at the forefront of innovation. Through initiatives like the LVMH Innovation Award, LVMH is actively shaping the future of luxury and propelling the industry towards uncharted horizons.
Useful links:
1. LVMH Innovation Award Official Website
2. VivaTech Exhibition Official Website
