LVMH, the luxury conglomerate, has recently launched Heristoria.com, an innovative e-commerce platform that showcases rare and iconic archive items from its esteemed labels. This groundbreaking website offers customers the opportunity to own a piece of history, as each item comes with its own unique story and exclusive customer experience.
At Heristoria.com, customers can personally explore and purchase their desired items through customized appointments at symbolic venues related to the label. This may include visits to the label’s ateliers, personalized garment alteration and fitting sessions, or even private tastings at LVMH’s prestigious wine and champagne brands.
Currently, Heristoria.com features 29 exceptional items from 21 LVMH labels, spanning various categories including perfumery, wines and spirits, fashion and leather goods, watches, and jewelry. These carefully selected items, both from within and outside the group, are described as “vintage” and offer a timeless and authentic aesthetic. The curation process for these items is bespoke and marks the first of its kind.
Among the standout pieces available on the website are a stunning Art Deco bracelet from Chaumet, ordered in 1926 by a British businessman for his wife, priced at €35,000. Additionally, there is a black haute couture gown created by Hubert de Givenchy in 1956, priced at €12,000, and a silk jersey set designed by Jean Patou in 1976 for Concorde flight attendants, priced at a more affordable €800.
The visionary behind Heristoria.com is Gérosine Henriot, an avid history enthusiast who has been with LVMH since 2015 and currently holds the position of head of financial controlling at Bulgari France. Henriot conceptualized Heristoria.com as a means to pass on luxury items to future generations outside of traditional family lineage. She presented her revolutionary project on the DARE platform, an incubator program established by LVMH to foster innovative solutions.
Henriot collaborated with Laurence Mayer, who has been with LVMH since 2009 and has extensive experience in training Louis Vuitton’s retail staff, and Nicolas Forge, a digital transformation project manager who joined the group in 2019. Together, they founded Heristoria, a name that combines the French word for “heritage” with “storia,” which means “history” in Latin and Italian.
Toni Belloni, deputy managing director of LVMH, expressed his enthusiasm for Heristoria, highlighting that the platform exemplifies the conglomerate’s passion for success stories. Belloni believes that LVMH’s unique position allows them to curate a diverse selection of iconic heritage products that showcase the wealth of expertise within its labels.
Heristoria.com offers customers an exclusive and exceptional shopping experience, allowing them to own a piece of history from renowned luxury brands. With its meticulously curated selection of exceptional items, this innovative e-commerce platform is poised to redefine how customers engage with luxury fashion and lifestyle products.
For more information and to explore the remarkable selection available at Heristoria.com, visit their website [link1] and experience luxury like never before.
[link1] : https://www.heristoria.com
