On the occasion of the presentation of the finalists for its LVMH Innovation Award, the luxury group has introduced its new official spokesperson, Livi. Livi is the “Face of Innovation” for LVMH and aims to be distinct in various ways. This virtual muse is 100% virtual and has unique features, including a bronzed complexion, freckles, and white streaks. Livi has been created through 3D modeling conducted by the startup Altava.
As the muse for the fashion and jewelry houses within the LVMH group, Livi will be dressed by different brands for her public appearances. However, her role goes beyond just being a face. Livi is tasked with embodying LVMH’s technological innovation strategy. To highlight this, LVMH has chosen her as the ambassador to announce the 21 companies joining the LVMH Lab during the Viva Technology exhibition from June 15 to 18, 2022.
The selected startups competing for the LVMH Innovation Award 2022 include BlockBar, a marketplace specializing in wines and spirits, Lumm, a mental well-being support solution for employees, BioFluff, a plant-based alternative to fur, and Dress X, a digital wardrobe platform.
During the LVMH Innovation Award ceremony, Livi will co-host and also participate in the digital edition of VivaTech alongside other industry experts. The discussions will cover various topics related to the future of luxury.
This venture by LVMH showcases the group’s commitment to technological innovation and supporting startups in the luxury sector. Livi, as a virtual spokesperson, represents LVMH’s embrace of digitalization and their push for creativity within their industry. As the fashion and luxury world continues to evolve, Livi presents a unique way for LVMH to connect with its audience while showcasing the cutting-edge technologies being developed within the group. She is not just a 3D creation but the embodiment of LVMH’s forward-thinking approach and determination to remain at the forefront of innovation in the luxury market.
LVMH’s involvement in Viva Technology demonstrates their leadership in the luxury industry and their dedication to fostering innovation and supporting startups. By providing a platform for these innovative companies to showcase their ideas and products, LVMH is actively shaping the future of luxury. Through collaborations and partnerships, they are nurturing talent and driving the industry forward.
The announcement of the LVMH Innovation Award finalists builds anticipation for the upcoming Viva Technology exhibition. This event will not only showcase the latest technological advancements but also highlight the creativity and entrepreneurial spirit within the luxury sector. With Livi as their virtual ambassador, LVMH is poised to create a memorable and immersive experience for attendees, while also laying the foundation for future collaborations and partnerships in the world of luxury and technology.
In conclusion, Livi’s introduction as LVMH’s “Face of Innovation” signifies a significant milestone for the luxury group. By embracing virtual technology and incorporating it into their marketing and communication strategies, LVMH positions itself as a leader in the digital transformation of the luxury industry. Through Livi’s virtual presence, LVMH breaks barriers and shapes the way we perceive and experience luxury, paving the way for a new era of innovation and creativity in the industry.
Useful Links:
– Altava
– Viva Technology
