LVMH, the renowned luxury conglomerate, has recently made an impressive gesture towards Celine and its creative director, Hedi Slimane, by granting them a prime location in Paris’ prestigious Golden Triangle. The former Dior Homme boutique, situated at the bustling intersection of rue François 1er and rue Marignan, is currently undergoing a transformation to become the new home for Celine.
This strategic move by LVMH is part of their larger strategy to enhance and expand their boutique network in the exclusive shopping district of Paris. By entrusting this prominent location to Celine, the luxury group is demonstrating their confidence in Slimane’s creative vision for the brand.
Slimane, who recently debuted Celine’s menswear collection in a groundbreaking co-ed show, is overseeing the design of the new store, which will serve as a showcase for his unique aesthetic. Interestingly, the location holds historical significance for Celine, as it previously housed a store during Phoebe Philo’s tenure as the designer.
The former Dior Homme store has since relocated to Avenue Montaigne, where it now features the final collection by Kris Van Assche. The eagerly awaited collection by Kim Jones is scheduled to be available at the new location in late November. Additionally, Dior’s flagship store on Avenue Montaigne is undergoing extensive renovations to enhance the shopping experience for its clientele.
These developments underscore LVMH’s dedication to supporting the creative endeavors of designers like Hedi Slimane, while also investing in the expansion and revitalization of their flagship stores. With a focus on providing an unparalleled luxury shopping experience in exclusive locations like the Golden Triangle of Paris, LVMH continues to demonstrate its commitment to the highest standards of excellence in the fashion industry.
For more information about LVMH and Celine, visit LVMH’s official website and Celine’s official website.
