LVMH, the luxury giant, has announced a strategic partnership with Google Cloud during the Viva Technology exhibition. This collaboration aims to leverage the power of artificial intelligence (AI) and machine learning in the luxury sector. LVMH intends to make AI solutions a central part of its group strategy and the strategy of its brands.
The partnership with Google Cloud will optimize various aspects of LVMH’s production and distribution chains, including product development, inventory management, and partner relationships. Additionally, a significant part of LVMH’s IT infrastructure will be modernized with the help of Google Cloud.
One of the key objectives of this collaboration is to enhance customer experiences by leveraging advanced customization tools. LVMH plans to develop unique and unforgettable experiences for its customers by utilizing the synergies between its expertise and Google Cloud’s capabilities in data and AI.
To foster a data-driven and innovative culture within the organization, LVMH and Google Cloud will jointly establish a Data and AI Academy in Paris. This academy will offer internal training and certification modules to develop the necessary skills and knowledge in data analytics and AI.
Toni Belloni, Deputy Chief Executive Officer of LVMH, emphasized the significance of privacy, customization, and luxury in their partnership with Google Cloud. The company’s ambition is to continue providing exceptional customized experiences to their customers while preserving the value of privacy.
Overall, the strategic collaboration between LVMH and Google Cloud signifies a major step forward in the utilization of data and AI in the luxury sector. By leveraging the expertise of both entities, LVMH aims to stay at the forefront of innovation and deliver unparalleled customer experiences.
Useful Links:
1. [LVMH Official Website](https://www.lvmh.com/)
2. [Google Cloud](https://cloud.google.com/)
