LVMH, the renowned French luxury group, has recently announced a groundbreaking collaboration with Epic Games, the creator of popular games like Fortnite and Unreal Engine. The objective of this partnership is to revolutionize LVMH’s creative processes and offer customers innovative and immersive ways to explore their products. By harnessing the power of Epic’s advanced 3D creation tools, LVMH and its prestigious Maisons (houses) will be able to provide virtual fitting rooms, fashion shows, augmented reality experiences, 360-degree product carousels, and even the creation of digital replicas of their products. This exciting lineup of tools, including Unreal Engine, Reality Capture, Twinmotion, and MetaHuman technology, holds the key to unlocking significant growth opportunities for LVMH.
LVMH has consistently demonstrated a forward-thinking mindset, always adapting its offerings to embrace new practices while preserving its timeless heritage and assets. This very same philosophy drives the partnership established with Epic Games. By leveraging Epic’s renowned expertise, LVMH aims to enhance the experiences offered to its customers in virtual worlds while staying true to its core strengths in the physical realm, which include unparalleled craftsmanship showcased in their production workshops and extensive network of stores.
Underlining its commitment to innovation and delivering novel experiences, LVMH recognizes the immense cultural impact of interactive games. The partnership with Epic Games will expedite LVMH’s proficiency in 3D tools and ecosystems, enabling them to create new collections, advertising campaigns, and enhance their Maison’s websites. Moreover, this collaboration will empower LVMH to effectively engage with younger generations who are increasingly accustomed to these digital mediums.
Toni Belloni, Managing Director of the LVMH Group, expressed the company’s commitment to bringing customers new experiences through innovation, highlighting the explosive popularity of interactive games. Belloni emphasized that the partnership with Epic Games will accelerate LVMH’s expertise in 3D tools and ecosystems, spanning from new collection creation to advertising campaigns and the development of Maison websites. This collaboration will also enable LVMH to engage with younger generations who are comfortable with these digital experiences and technologies.
Bill Clifford, Vice President of Unreal Engine at Epic Games, expressed enthusiasm for the collaboration and the potential to transform both physical and digital product creation for LVMH. By utilizing Epic’s suite of advanced creator tools, LVMH’s designers will have the means to innovate and create captivating experiences for customers. Clifford stated, “With this partnership, we will work with LVMH’s designers to transform physical and digital product creation using Epic’s suite of advanced creator tools. We are excited to accelerate the group’s adoption of Unreal Engine, Reality Capture, Twinmotion, and MetaHuman technology and help LVMH’s global brands engage with customers through immersive digital experiences.”
Several LVMH Maisons have already successfully implemented Epic’s solutions. For example, Bulgari introduced a mesmerizing metaverse experience called “Virtual Rome” at Viva Technology in 2022. This virtual world, inspired by ancient Rome, was created using Epic’s Unreal Engine 5 and resulted in breathtaking realism.
The partnership between LVMH and Epic Games represents a significant step towards embracing the digital future while leveraging LVMH’s longstanding reputation for luxury and craftsmanship. By merging the realms of fashion and technology, LVMH aims to provide its customers with unforgettable experiences that seamlessly blend the physical and digital worlds.
Useful Links:
1. [LVMH Official Website](https://www.lvmh.com/)
2. [Epic Games Official Website](https://www.epicgames.com/)
