LVMH, the luxurious Paris-based conglomerate, has recently stirred up excitement with its latest move – acquiring a stake in the up-and-coming American casualwear brand Madhappy. This strategic investment was made possible through LVMH Luxury Ventures, a specialized division dedicated to nurturing and supporting emerging brands in the fashion industry.
Founded in 2017 in Los Angeles by Peiman Raf, Noah Raf, Joshua Sitt, and Mason Spector, Madhappy sets itself apart by fostering a sense of inclusivity and optimism within its community. The brand’s core mission revolves around creating high-quality products, hosting meaningful experiences, and sparking important conversations around mental health. Despite their commitment to social causes, Madhappy remains accessible with their products, offering stylish crewneck sweatshirts priced at $160.
Although Madhappy’s aesthetic differs from LVMH’s renowned couture labels like Christian Dior, the luxury powerhouse recognized the brand’s potential for growth and innovation. Notable investments made by LVMH Luxury Ventures in the past include Gabriela Hearst, Stadium Goods, and Officine Universelle Buly, showcasing a diverse range of brands within their portfolio.
With backing from celebrities like Cardi B, Anwar Hadid, and The Weeknd, as well as strategic partnerships with industry giants like Jon and Vinnys, Pencils of Promise, and Alfred Coffee, Madhappy quickly gained momentum in the fashion world. The brand’s strategic collaborations, coupled with pop-up locations in major cities across the US, have helped solidify their presence and expand their loyal customer base.
In a recent funding round in March, Madhappy secured $2 million from strategic investors, which will be utilized to bolster their online presence and open new pop-up stores. This injection of capital from LVMH not only validates Madhappy’s potential for continued growth but also marks an exciting new chapter for the brand as they pave their way in the fashion industry.
For more information on LVMH Luxury Ventures and Madhappy, check out their websites: LVMH Luxury Ventures and Madhappy Official Website.
