Luxury workwear brand The Fold has launched a new campaign in collaboration with Manchester City Women’s Football Club, titled “Preparation is Everything.” The purpose of this campaign is to empower and boost the self-confidence of female professionals, helping them prepare for success in their careers. The campaign features five inspiring Manchester City Women, including players Alex Greenwood, Deyna Castellanos, and Laura Coombs, Nuria Tarré, the club’s Chief Marketing and Fan Experience Officer, and Karen Bardsley, a former England and Manchester City goalkeeper.
The women involved in the campaign share their personal stories and reveal the practical steps they take to prepare for important matches or significant moments in their careers. They also highlight the positive impact that dressing well has on their mood and confidence, emphasizing the importance of professional attire in the workplace.
This collaboration between The Fold and Manchester City Women is part of a continuing partnership that began in November 2022. As part of this partnership, The Fold provides the team’s players and key staff with access to their high-quality tailoring, including their popular Clever Crepe suits.
The Fold is well-known for its high-profile collaborations and its commitment to empowering women. Their “Fold Woman” series showcases inspiring women from various industries and backgrounds, aligning with the brand’s mission to champion ambition and elevate workwear.
Through this partnership with Manchester City Women, The Fold aims to inspire and support female professionals, encouraging them to believe in themselves and achieve their career goals. By highlighting the stories and experiences of these remarkable women, the campaign seeks to empower other women and build a sense of community and support in the workplace.
The collaboration with Manchester City Women further solidifies The Fold’s position as a leader in luxury workwear and demonstrates their dedication to empowering women in all aspects of their lives. The brand’s commitment to quality tailoring and attention to detail ensures that women in the workplace can dress with confidence and professionalism.
Overall, The Fold’s campaign with Manchester City Women’s Football Club serves as a powerful reminder of the importance of self-belief, preparation, and empowerment in achieving career success. By sharing the experiences and insights of these inspiring women, the campaign aims to motivate and uplift others, providing a valuable resource for female professionals striving for excellence in their careers.
Useful links related to the article:
1. [The Fold official website](https://www.thefoldlondon.com/)
2. [Manchester City Women’s Football Club official website](https://www.mancity.com/women)
