Luxury watchmaker Jaeger-LeCoultre has announced its new global ambassador – musician Lenny Kravitz. Kravitz recently finished shooting a campaign for the brand, which will be released in May. Known for his rock music career and his talents as a singer, songwriter, producer, multi-instrumentalist, actor, designer, and photographer, Kravitz embodies the concept of a “modern Renaissance man,” making him the perfect fit for Jaeger-LeCoultre.
Kravitz expressed his excitement about the partnership, emphasizing the importance for creators to find their voice and stay true to their vision while being open to new ways of thinking. He also shared his affinity for watches and his strong connection to Jaeger-LeCoultre, praising the brand’s combination of craftsmanship, design, and functionality.
In addition to his musical accomplishments, Kravitz is known for his personal style and was honored with the ‘Fashion Icon’ award by the CFDA last year. He has previously been seen wearing Jaeger-LeCoultre’s Reverso model, which he paired with a black silk jumpsuit and layered jewelry during his performance at the 2023 Oscars ceremony.
Catherine Rénier, the CEO of Jaeger-LeCoultre, expressed her enthusiasm for the collaboration, highlighting Kravitz’s artistry, inventiveness, and ability to transcend genres, which align perfectly with the brand’s values and style. Rénier stated that they are thrilled to have Kravitz represent Jaeger-LeCoultre.
This partnership with Lenny Kravitz as global ambassador reinforces Jaeger-LeCoultre’s position as a luxury watch brand that celebrates creativity, craftsmanship, and style. The upcoming campaign featuring Kravitz is highly anticipated and will showcase the brand’s dedication to excellence and innovation in the world of horology.
Links:
1. Jaeger-LeCoultre Official Website
2. Lenny Kravitz Official Website
