Luxury watchmaker Girard-Perregaux has recently announced a significant partnership with iconic automobile manufacturer Aston Martin. This exciting collaboration comes at a perfect time, just weeks before Aston Martin’s highly anticipated return to the Formula 1 racing scene after a 60-year absence.
Following the successful partnership between Tag Heuer and Porsche, Aston Martin has now joined forces with Girard-Perregaux to create a close alliance. As a result of this partnership, the luxury watch brand will prominently feature on the Aston Martin Cognizant Formula One™ team’s cars and official uniforms. Furthermore, a unique and special watch, stemming from this collaboration, will be unveiled later this year.
Girard-Perregaux boasts a rich heritage that dates all the way back to 1791, mirroring Aston Martin’s own roots traceable to its establishment in 1913. The shared commitment to craftsmanship and artistry between both brands serves as a strong foundation for this partnership. Aston Martin and Girard-Perregaux believe in the power of mutual learning, and through this collaboration, they aim to explore the synergies that exist between their shared values of beauty, craftsmanship, and art.
Expressing his excitement about the partnership, Tobias Moers, the CEO of Aston Martin Lagonda, emphasized how both companies have the potential to inspire and learn from one another. This collaboration marks a thrilling step for Aston Martin as they officially make their return to the Formula 1 grid.
The visual credits for this momentous partnership naturally go to Aston Martin and Girard-Perregaux. As both brands continue to push the boundaries of luxury and innovation, the unveiling of the inaugural watch resulting from this remarkable collaboration is eagerly awaited.
Useful links:
1. Girard-Perregaux Official Website
2. Aston Martin Official Website
