Luxury watch retailer Watches of Switzerland (WoS) has recently announced a partnership with Swiss watch brand ID Genève, known for its strong emphasis on circularity and sustainability. This collaboration allows WoS to expand its offerings by including elegant timepieces that align with the values and principles of a genuinely sustainable brand like ID Genève.
ID Genève is the first watch brand to be founded on the principles of the circular economy, which focuses on eliminating waste and pollution, circulating products and materials, and regenerating nature. With a strong emphasis on design, ID Genève has created a collection of timepieces that embody these principles. The Circular S, Circular 1 Minerals, and Circular 1 models from ID Genève are now available in selected WoS showrooms in the UK and will soon be introduced in the US and on WoS’s e-commerce platform.
Brian Duffy, CEO of WoS, expressed his enthusiasm about the partnership, highlighting the retailer’s commitment to promoting circular design and innovation. He believes that this collaboration with ID Genève will elevate the world of luxury watches by embracing sustainability and craftsmanship.
Nicolas Freudiger, co-founder and CEO of ID Genève, emphasized the significance of retailers in their eco-system and expressed his delight in collaborating with WoS to further build the ID Genève brand.
The partnership between WoS and ID Genève allows the retailer to continue expanding its portfolio of premium brands while showcasing its dedication to offering customers a wide range of sustainable and luxurious options. By incorporating ID Genève’s circular timepieces into its offerings, WoS solidifies its position as a leader in the luxury watch industry, one that values both quality and sustainability.
Useful Links:
1. Sustainability in the Watch Industry
2. Revolutionaries: ID Genève
