Luxury Stores at Amazon in Europe is making a significant move by introducing high-end jewellery into its collection for the first time. One of the esteemed brands joining the platform is Annoushka, a fine jewellery brand designed by Annoushka Ducas, which is set to make its debut on Thursday. This new collection will showcase exquisite pieces that are meticulously hand-crafted using recycled solid 18ct gold, precious gemstones, and diamonds, with a touch of fashionable influence.
By adding jewellery to its luxury offerings, Amazon demonstrates its commitment to collaborating with renowned designers and providing customers with exciting and relevant luxury brands. Ruth Diaz, the Vice-President of Amazon Fashion Europe, expressed great enthusiasm for the launch, emphasizing that it not only expands their luxury collection but also enhances the overall Luxury Stores experience.
The Luxury Stores concept was initially introduced in Europe in June 2022, starting with fashion items and later expanding to include beauty products. This move to incorporate high-end jewellery into their repertoire further solidifies Amazon’s position as a one-stop destination for all things luxury. Customers can now enjoy browsing and purchasing exclusive jewellery alongside the fashion and beauty items already available through the platform.
As Amazon continues to expand its luxury offerings and collaborate with esteemed designers like Annoushka, the online retail giant aims to cater to the discerning taste of its customers and meet their demands for top-quality luxury items.
Useful Links:
– Annoushka Official Website
– Amazon Luxury Stores in the UK
