Luxury retailer END. has announced the appointment of Lea Cranfield as its new Chief Buying & Merchandising Officer. Cranfield, who has previously held the same position at esteemed fashion platforms such as Net-a-Porter, Mr Porter, and The Outnet at Yoox Net-A-Porter Group (YNAP), will now be responsible for driving END.’s product strategy and leading the buying and merchandising functions.
Having spent almost ten years at YNAP, Cranfield brings a wealth of experience to her new role. She successfully oversaw the planning and buying of all brands for the three websites, managing a team of over 270 professionals. Prior to her time at YNAP, Cranfield held positions at MatchesFashion, Liberty, and Dover Street Market.
Cranfield sees END. as a unique retail brand with immense untapped potential. She acknowledges the company’s strong reputation for being at the forefront of fashion and commends its culture, energy, and talented teams.
CEO Parker Gundersen expresses his excitement over Cranfield joining the company, emphasizing her expertise and relationships in the fashion industry. He believes that her leadership and commitment to team development will play a critical role in evolving END.’s contemporary and luxury fashion offerings. Gundersen also highlights Cranfield’s omnichannel retail knowledge, which will be invaluable as the company expands globally.
Lea Cranfield’s appointment as Chief Buying & Merchandising Officer brings a fresh perspective to END. With her extensive experience and strong reputation in the buying community, combined with her exceptional leadership skills, Cranfield is positioned to drive success for the brand. As END. continues its growth journey, her contributions will be pivotal in unlocking its full potential.
For more information on END. and its offerings, please visit their official website [insert link here]. Additionally, those interested in learning more about Lea Cranfield and her accomplishments can do so by visiting her LinkedIn profile [insert link here].
