Luxury retailer END. and sportswear brand Adidas are joining forces once again to launch a collaboration centered around the theme of social cycling. The highly anticipated collection, named “Social Cycling”, is scheduled to release on April 29th. Drawing inspiration from the world of road cycling, the collaboration aims to capture the excitement and exhilaration of the sport.
At the heart of the collection are two Velosamba sneakers that seamlessly merge the aesthetics of classic terrace footwear with the elements of cycling. The sneakers are crafted using premium suede sourced from the prestigious Charles F Stead tannery in Leeds, adding a touch of opulence to the designs. Engineered to effortlessly transition from bike rides to casual wear, the sneakers boast reflective strips on the heel counter and a reinforced midsole embedded with a two-bolt cleat mount. This combination offers both functionality during cycling and a stylish, understated appearance.
The first pair of sneakers in the collection embraces neutral tones reminiscent of the rich flavors and colors found in a perfectly brewed cup of coffee. On the other hand, the second pair draws inspiration from the visual aesthetics of a bottle of beer, featuring a captivating blend of bottle green, vibrant red, and tonal white hues that evoke the sensation of enjoying a refreshing, ice-cold beer. Each sneaker incorporates bespoke branding from END. on the insole and an intricately embroidered cycling motif can be found discreetly on the underside of the tongue.
This collaboration between END. and Adidas not only highlights their shared passion for cycling but also showcases their expertise in streetwear fashion. By incorporating elements of cycling into their designs, the brands aim to appeal to both avid cyclists and fashion-conscious individuals. The collection serves as a testament to the ongoing popularity of sport-inspired fashion collaborations and the profound influence of cycling culture in the fashion industry.
END. and Adidas have once again positioned themselves at the forefront of fashion and sportswear collaborations with their “Social Cycling” collection. Anticipated to be in high demand among fans of both brands and cycling enthusiasts, the collection embodies the perfect fusion of style and functionality. Whether you’re a dedicated cyclist or someone who appreciates fashionable sneakers, the END. x Adidas “Social Cycling” collection guarantees to make a bold statement both on and off the bike.
Useful links:
1. END. website
2. Adidas website
