ULTIMZ Journal is proud to present its Special Edition titled “Luxury, NFT & Metaverse: Value at the Heart of Web3.” This edition features an interview extract with Karinna Nobbs, a renowned researcher, speaker, author, and consultant specializing in future studies for the fashion, beauty, and luxury industries. Karinna Nobbs is also the co-founder of The Dematerialised, a marketplace focused on NFTs.
During the interview, Karinna Nobbs discusses the most interesting uses and categories of NFTs for the luxury industry. According to her, provenance and authenticity are crucial elements for luxury NFTs. The utilization of metadata enables transparency by providing information about the creation of the NFT. These metadata can also add value during the sale and resale of an NFT. Furthermore, NFTs open up opportunities for storytelling in various formats, including in real life, augmented reality, and virtual reality.
Digital twins of objects, clothing, and avatars are another noteworthy application of NFTs in the luxury industry. These digital replicas allow items to be showcased both in reality and within a metaverse, offering new avenues for self-expression. Avatars can digitally integrate these items into their identity, such as wearing them as a profile picture. Virtual clothing can also play a role in optimizing commerce and promoting sustainable choices by helping customers make informed decisions and avoiding impulse purchases.
Reviving historical artifacts and clothing is another exciting aspect of NFTs. For example, owning holograms of iconic runway shows or sketches from mid-century designers as NFTs can provide a bridge between the past and the digital future.
Fantasy and creativity thrive in the digital realm, and NFTs give luxury brands the opportunity to create products that are impossible in the physical world. This includes micro-targeting specific audiences, such as gamers, and combining different forms of art and fashion in novel ways.
In terms of access and loyalty, NFTs have the potential to act as a community and loyalty generator. Collectors can be offered exclusive content, products, and in-person or virtual events, fostering a sense of belonging and engagement.
Looking towards the future, Karinna Nobbs believes that the concept of exclusivity should be replaced with community in the metaverse. While the physical world relies on exclusivity, the digital realm allows for a more democratic environment where anyone can feel like a VIP. However, NFTs can still be used to encourage and reward loyalty, particularly in a context where consumer loyalty tends to diminish with age.
To learn more about Karinna Nobbs’ insights and the full interview, along with the complete Special Edition, readers can download the content. Additionally, those interested can access the replay of the “Luxury, NFT & Metaverse” webinar for further exploration of the subject.
For additional information and resources on luxury, NFTs, and the metaverse, please check out the following links:
1. [Link 1](https://www.examplelink1.com) – This link provides in-depth analysis on the intersection of luxury and NFTs, offering valuable insights and industry trends.
2. [Link 2](https://www.examplelink2.com) – This link takes you to a comprehensive guide on the metaverse, highlighting its potential impact on various sectors, including luxury. Explore how NFTs fit into this digital landscape and shape the future of the industry.
