Luxury menswear brand Crémieux has recently made its grand entrance onto the iconic Savile Row in London, marking its first store opening in the UK. Renowned for its high-quality fabrics and timeless designs, Crémieux aims to infuse the prestigious heart of British luxury menswear tailoring with a touch of Saint-Tropez heritage. Despite the immense challenges faced by the formal menswear sector and the fashion retail industry as a whole during the ongoing pandemic, Crémieux is confident that the luxury market can still flourish.
Hailing from the picturesque town of Saint-Tropez, France, Crémieux is a family-owned business that has already forged a strong presence in the US market through its various stores and well-established distribution network across multiple countries. The brand takes immense pride in working with the finest materials and partnering with top-notch factories across Europe to ensure unrivaled quality in its collections. Each garment is meticulously tailored to create a modern yet timeless style that goes beyond fleeting trends.
The inauguration of Crémieux’s flagship store on Savile Row marks a momentous occasion for the brand’s founder, Daniel Crémieux, as well as his son, Stephane, who now helms the business. Both are eagerly anticipating the opportunity to welcome their UK patrons to their new home and showcase their exquisite designs.
Julian Stocks, the property director of The Pollen Estate, which holds ownership of the building on Savile Row, holds high hopes for Crémieux and believes that the brand will be an outstanding addition to the illustrious street. Stocks is excited to collaborate with Crémieux to further enhance the already impeccable reputation of Savile Row.
By bringing a focus on impeccable craftsmanship and elegant designs, Crémieux’s presence on Savile Row adds a new dimension to London’s thriving luxury menswear scene. The brand’s unwavering commitment to creating garments that seamlessly blend modernity with timelessness makes it a perfect fit for the discerning clientele of Savile Row. As the luxury market continues to evolve and adapt, brands like Crémieux are poised to leave a significant and lasting impression.
Useful links:
Crémieux official website
Savile Row Tailors
