Luxury Maison is embracing virtual reality as a means to enhance the efficiency of its teams in retail stores. The aim of this virtual reality solution is to assist employees in handling complex and potentially hazardous scenarios. Partnering with American technology company Cemtrex, which specializes in new technologies, the high-end watch and jewelry brand has developed this application specifically for its teams.
The key concept behind this innovative solution is immersion, allowing each employee to experience various scenarios that may range from mildly stressful to highly challenging. By practicing and simulating these situations, employees can gain valuable experience and be better equipped to anticipate and execute the necessary protocols established by the brand.
Unlike conventional virtual reality experiences that primarily target consumers, this training solution is designed not only for new recruits but also for well-established teams. It represents a tangible implementation of the Maison’s management strategy. According to Saagar Govil, CEO of Cemtrex, “This experience is the first of many solutions aimed at improving how brands train their teams. We will continue working with Cartier and other companies to develop more virtual reality training initiatives within this growing market.”
The rise of virtual reality training is becoming increasingly apparent. A Fortune study, cited by Cemtrex, indicates that information retention through virtual reality training is four times more effective than traditional methods. Additionally, market research firm Greenlight Insights predicts that spending on the development of augmented and virtual reality training solutions could surpass two billion dollars by 2022.
Overall, this collaboration between Luxury Maison and Cemtrex showcases the potential and effectiveness of virtual reality in enhancing team training and performance in the retail sector. As the market for virtual reality training continues to grow, it is clear that this technology has the capacity to revolutionize the way brands train their employees.
Useful links:
1. Cemtrex
2. Greenlight Insights
