Luxury luggage brand Rimowa and fashion house Fendi are teaming up once again to release a new capsule collection, continuing their successful collaboration. Under the umbrella of LVMH, the two brands have previously worked together to reinvent Rimowa’s iconic aluminum suitcase. In celebration of Rimowa’s 80th anniversary in 2017, Fendi redesigned the piece, which was later released in two additional colors in 2018. This latest partnership signifies the shared commitment to excellence that both brands possess.
The Fendi x Rimowa suitcase showcases the FF logo on its aluminum structure and interior lining. It is adorned with luxurious Cuoio Romano leather handles and a customizable tag. The suitcase is a remarkable fusion of cutting-edge technology, contemporary design, and exquisite Italian craftsmanship, and is available in black and gray. The launch strategy involves two phases, with the initial release on Fendi’s e-shop for a limited time, followed by an official relaunch in September.
The collaboration between Rimowa and Fendi reflects a renewed optimism surrounding the high-end luggage market, which has been heavily impacted by the sharp decline in tourist activity during the pandemic. According to the International Air Transport Association (IATA), air travel demand decreased by almost 66% in 2020 compared to the previous year. Nonetheless, with the gradual resumption of global travel, the sector is now experiencing a recovery. Rimowa’s decision to establish a Passport Studio within its flagship store in New York demonstrates its anticipation of this upward trend.
The Fendi x Rimowa collection perfectly aligns with the revival of air travel and the renewed need for cabin luggage. As people regain confidence in flying and start exploring the world again, the demand for high-quality and stylish suitcases grows evident. Luxury brands like Rimowa and Fendi are strategically capitalizing on this resurgence, catering to the evolving demands of travelers. Through their collaboration, they combine their expertise to create a product that embodies both functionality and fashion.
This partnership between Rimowa and Fendi not only showcases their creative synergy, but also highlights the resilience and adaptability of the luxury goods industry. By forming strategic alliances and embracing innovation, these brands are able to navigate challenging times and stay ahead of the competition. With the release of the Fendi x Rimowa capsule collection, they continue to demonstrate their dedication to delivering exceptional products that cater to the needs and desires of affluent consumers. This collaboration serves as a testament to the enduring allure of luxury travel and the everlasting appeal of masterful craftsmanship.
For more information on the Fendi x Rimowa capsule collection, visit Fendi’s official website and Rimowa’s official website.
