Isabel Moessinger and Benjamin Cercio, two experienced professionals in the luxury industry, have recently made significant career moves. Moessinger, who previously held the position of global vice president, brand communications at Burberry, is returning to the LVMH universe as the vice president of fashion communications at Louis Vuitton. Prior to her time at Burberry, Moessinger spent seven years at Christian Dior. In her new role, she will be taking over responsibilities previously held by Youssef Marquis, who was appointed as the fashion communication director just a year ago.
On the other hand, Cercio has joined Gucci, the renowned Italian label, as the global communications director. Cercio has an extensive history with Louis Vuitton, where he worked for fifteen years and took on increasing responsibilities. His new role at Gucci will involve overseeing the brand’s communications on a global scale, including the global press office, special events, social media and influencer marketing, special art projects, as well as exhibitions and communications for Gucci Garden and Gucci Archives. Cercio will report directly to Susan Chokachi, Gucci’s executive vice president, chief brand and customer officer.
These appointments reflect the ongoing reorganization of communications within the luxury groups LVMH and Kering. By bringing back talented individuals like Moessinger, LVMH showcases their commitment to nurturing and leveraging expertise within the company. Moessinger’s experience at Christian Dior and Burberry will undoubtedly contribute to her role at Louis Vuitton, giving her a well-rounded outlook on brand communications in the luxury sector.
Similarly, Cercio’s transition from Louis Vuitton to Gucci highlights the dynamic nature of talent within the luxury industry. With his extensive experience at Louis Vuitton, Cercio brings a fresh perspective to Gucci’s global communications strategy. His wide range of responsibilities demonstrates Gucci’s dedication to maintaining a strong and cohesive brand presence across various channels.
Both Moessinger and Cercio’s appointments emphasize the significance of effective communication in the luxury sector. As competition intensifies and consumer expectations evolve, luxury brands must continuously adapt their communications strategies to engage with their target audience. With Moessinger and Cercio leading the way, Louis Vuitton and Gucci are positioned to further strengthen their brand positioning and effectively connect with their global customer base.
In conclusion, the appointments of Moessinger and Cercio not only reflect the ongoing reorganization within the luxury industry but also signify the industry’s continuous pursuit of talent and innovation. These strategic moves demonstrate the commitment of luxury brands to staying ahead of the curve and maintaining their status as leaders in the global luxury market.
Useful Links:
– Louis Vuitton: https://www.louisvuitton.com/
– Gucci: https://www.gucci.com/
