Luxury handbag subscription rental service, Cocoon, has recently opened its first-ever pop-up shop at Harvey Nichols in London’s Knightsbridge. The exclusive shop will be available for three months, allowing shoppers to have a firsthand experience of trying on bags from the extensive Cocoon collection. Customers can also have the opportunity to meet the Cocoon team and gain more knowledge about the membership benefits.
One of the highlights of this pop-up shop is the convenience it offers to existing members. Members can conveniently drop off their current Cocoon bags at the store and exchange them for new styles on display. This feature ensures that members always have access to the latest and most fashionable items.
The pop-up shop showcases a highly curated selection from the Cocoon collection, with new items being rotated on a weekly basis. Shoppers can explore a wide range of bags, including new season trend bags, pre-owned classics, and vintage styles from well-known luxury brands such as Prada, Fendi, Gucci, and Bottega Veneta. These coveted pieces are only accessible through Cocoon’s membership program, adding an air of exclusivity to the shop.
Signing up for Cocoon membership at Harvey Nichols is a seamless process. New members can easily register and walk away with their chosen handbag on the same day, once their membership is approved. This hassle-free experience allows members to enjoy their desired luxury bags without the commitment of ownership.
Cocoon’s Co-founder and CEO, Ceanne Fernandes-Wong, expressed her excitement about the brand’s first physical membership pop-up at Harvey Nichols. She emphasized the importance of connecting with the community in person and praised Harvey Nichols for understanding the rising demand for sustainable solutions in the fashion industry. Fernandes-Wong believes that customers are becoming more open to circular models and are actively seeking alternative options to traditional retail.
Earlier this year, Cocoon received a significant investment from luxury conglomerate Kering during its latest funding round. This backing adds to the support already received from notable investors such as Simon Beckerman, the founder of Depop, and entrepreneur Lilly Wollman. The investment further solidifies Cocoon’s position as a key player in the luxury handbag rental market.
The Cocoon pop-up shop at Harvey Nichols is a testament to the growing popularity of subscription-based rental services in the luxury fashion industry. By offering a carefully curated selection of highly coveted handbags, Cocoon caters to the desires of fashion-conscious shoppers while promoting a more sustainable approach to owning luxury items. The three-month pop-up provides an immersive experience where customers can discover and indulge in the world of Cocoon’s handbag collection.
Useful Links:
– Cocoon Official Website
– Harvey Nichols Official Website
