During the second day of the VivaTech 2019 exhibition, Luxury Group LVMH awarded the American start-up 3DLOOK for their innovative retail and morpho-scanning technology. The LVMH Pavilion at VivaTech showcased various innovations and collaborations from their different brands, while also highlighting the 30 start-ups who are members of their Luxury Lab 2019. All these start-ups, chosen for their cutting-edge solutions, competed for the prestigious LVMH Innovation Award, which focused on the future customer experience this year.
On Friday, May 17th, in front of a captivated audience, Bernard Arnault, CEO of LVMH, and Ian Rogers, the Chief Digital Officer of the Group, introduced the competing candidates. Five start-ups were specially selected to present their projects in under 30 seconds. After the presentations, the Luxury Group named 3DLOOK as the winner. 3DLOOK, a Californian company founded by Vadim Rogorskyi, Alex Arapov, and Ivan Makeev in 2016, has developed a groundbreaking technology that allows the capture of approximately thirty body measurements using just two photos. Accessible through mobile devices, this morpho-scanning solution enables users to create a personalized “avatar” silhouette and virtually try on custom-made clothing with tailored recommendations.
Vadim Rogorskyi, one of the founders of 3DLOOK, expressed his gratitude for winning the prestigious prize and being recognized by LVMH. He sees this as an incredible opportunity to forge partnerships with the luxury group’s brands and tackle the challenges that lie ahead.
As part of their reward, 3DLOOK will receive tailored support from the LVMH Group for a year at La Maison des Startups, located in Station F. This support will provide them with valuable resources and guidance to further develop their innovative technology.
Overall, the recognition of 3DLOOK’s morpho-scanning solution reflects LVMH’s commitment to nurturing technological advancements in the luxury industry. By embracing cutting-edge innovation, the luxury group aims to enhance the customer experience and stay at the forefront of the industry.
Useful links:
1. 3DLOOK Official Website
2. LVMH Official Website
