Luxury group Kering has announced a partnership with L’Oréal, Pernod Ricard, and Cathay Capital to establish a new investment fund dedicated to supporting and nurturing emerging Chinese startups. The joint venture, known as the Cathay Consumer Co-creation Fund, is focused on investing in and supporting companies in the consumer goods and retail industries in China.
Chinese startups in these sectors will benefit from the expertise and resources provided by Kering, L’Oréal, Pernod Ricard, and Cathay Capital, all of which have extensive experience and knowledge in areas such as beauty, wine, spirits, and luxury. The aim is to help these startups grow and thrive in a rapidly expanding market.
The decision to form this investment fund comes as China’s consumer sector continues to boom, presenting numerous opportunities for entrepreneurs both in China and globally. By partnering with visionary entrepreneurs who have a proven track record of leading markets and driving innovation, Cathay Consumer Co-creation Fund hopes to fuel the growth and success of these startups.
For Kering, this collaboration is vital in its efforts to strengthen its presence in the Chinese market and to develop new talent. Recently, Kering revealed its management program, which aims to bolster its sales force in China by nurturing promising individuals. The alliance with L’Oréal, Pernod Ricard, and Cathay Capital aligns perfectly with this strategy and represents a significant step forward in expanding Kering’s operations in China.
With the combined knowledge, expertise, and resources of these reputable companies, the Cathay Consumer Co-creation Fund has the potential to make a substantial impact on the Chinese startup scene. Additionally, it could contribute significantly to the growth and development of the consumer goods and retail sectors within the region.
For further information on the Cathay Consumer Co-creation Fund and its impact on the Chinese startup landscape, please visit the following links:
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