Luxury footwear brand Naked Wolfe has made its highly anticipated debut on London’s prestigious New Bond Street with the opening of its first directly-operated store. The store, located at number 163, proudly showcases the brand’s iconic Naked Wolfe orange logo on its exterior, instantly drawing the attention of passersby. Stepping inside, customers are greeted with an immersive shopping experience where they can explore the brand’s latest AW22 womenswear and menswear collections, as well as discover the original hero footwear styles that have garnered Naked Wolfe its esteemed reputation. Excitingly, the store also offers exclusive pieces and never-seen-before new styles, giving visitors the opportunity to own something truly unique.
Founded by the talented siblings Bronte, Cooper, Cody, and Luke Mance, Naked Wolfe traces its origins back to their family’s white-labelling company, where their love for shoes was nurtured from a young age. Originally based in Hong Kong, the brand expanded its reach by establishing offices in both Los Angeles and London. The idea for Naked Wolfe slowly took shape over 18 months, as the founders aimed to address the lack of representation within youth culture and challenge the exorbitant pricing of luxury footwear. Their vision to disrupt the industry and pave a new path led them to create a brand that boldly defies conventions. With its distinctive designs, Naked Wolfe has quickly gained a devoted following among Gen Z consumers and has even garnered the attention of notable celebrities such as Billie Eilish, Hailey Bieber, Bella Hadid, and Olivia Rodrigo.
Despite its relatively young age, Naked Wolfe has already managed to secure advantageous partnerships with renowned luxury retailers, including Selfridges, Harrods, Browns, Neiman Marcus, and Saks. The decision to open a store on Bond Street, recognized for its opulent offerings, is a strategic and ambitious move by the brand. It exemplifies Naked Wolfe’s growing presence in the fashion industry and solidifies its commitment to being a force to be reckoned with. Notably, the Mance siblings’ remarkable achievements in the industry earned them a well-deserved spot on Forbes’ esteemed 30 under 30 list last year. They attribute the decision to open a physical store to the ever-increasing demand from their loyal consumer base. Bronte Mance enthusiastically expresses, “We saw an opportunity to bring a fresh and unique aesthetic to the realm of designer footwear, setting ourselves apart from the traditional fashion houses. This retail space is a monumental milestone for Naked Wolfe, and we are thrilled to be part of the iconic luxury shopping street that sits alongside some of the world’s leading designer brands.”
As a brand that continually defies expectations and introduces captivating designs, Naked Wolfe’s entrance into the esteemed New Bond Street goes hand in hand with their mission to revolutionize the footwear industry. With their new store serving as a physical manifestation of their vision, Naked Wolfe invites fashion enthusiasts and shoe lovers alike to experience their exceptional collections firsthand. Visitors will undoubtedly be captivated by the brand’s innovative designs, impeccable craftsmanship, and unparalleled commitment to delivering an extraordinary customer experience.
Links:
1. Naked Wolfe Official Website
2. Naked Wolfe Store Opening Article
