In 2019, Prada and Adidas launched a collaboration that has taken a new direction with the release of their first collection of football boots. Moving from their previous collaboration on streetwear items, the two brands are now focusing on the football field.
The new collection, adidas Football for Prada, showcases some of Adidas’ iconic football boot models with a touch of high-end Prada craftsmanship. The collection features three designs reimagined by Prada, including the Copa Pure, X Crazyfast, and the Crampon Predator Accuracy, which introduces a nubuck finish for the first time.
Professional football players like Catarina Macario, Paulo Dybala, Rafael Leão, and Pedri will be seen wearing this collection on the field. Additionally, the collection will be featured in a virtual adaptation in the FIFA 23 Ultimate Team video game.
This collaboration is part of a growing trend of luxury fashion houses partnering with football clubs and athletes. Brands like Christian Dior, Moncler, Zegna, Fendi, Off-White, and Montblanc have all formed alliances with football teams to tap into the sport’s massive popularity and reach a wider audience.
Luxury football collaborations not only merge fashion and sports but also provide an opportunity for branding and marketing, allowing luxury brands to connect with a new demographic of consumers. These partnerships showcase the merging of fashion and sports and push creative boundaries, blurring the lines between sportswear and high fashion.
As the boundaries between fashion and sports continue to blur, we can expect to see more exciting collaborations that redefine the relationship between these industries. With luxury brands using football as a platform to engage with a wider audience, these collaborations showcase the power of merging different sectors and tapping into the passion for sports.
Useful links:
1. Adidas Football for Prada Collection
2. Prada Official Website
