Luxury fashion house Hermès has joined other prominent luxury brands in addressing the ongoing armed conflict in Ukraine. Following in the footsteps of industry giants such as Kering, LVMH, Chanel, Jacquemus, and Balenciaga, Hermès has announced its commitment to standing against the Russian government’s involvement in the war.
While many luxury brands have focused on providing financial aid to NGOs on the ground, Hermès has taken a different approach. In a concise statement released on Friday, March 4, the Paris-based brand revealed its decision to temporarily close its stores in Russia and halt all commercial activities in the country.
Emphasizing their dedication to their local teams, Hermès intends to prioritize the well-being of its staff during these challenging times. Currently, the brand has not disclosed additional measures it will take regarding the conflict.
Hermès’ temporary withdrawal from the Russian market is a reflection of its determination to take a stand against the government’s actions. By suspending its operations, the luxury brand aims to send a clear message of solidarity with Ukraine and condemnation of the escalating violence.
This response from the fashion industry highlights a growing understanding among luxury brands of the importance of leveraging their influence for social and political change. Rather than solely providing financial assistance, these brands actively align themselves with causes and values that reflect their brand identity.
Hermès’ announcement represents a significant step in the industry’s unified front against war and violence. By adopting this stance, luxury brands demonstrate their commitment to human rights, peace, and justice. This united effort underscores the power of the fashion industry to influence societal change and create a positive impact on an international stage.
As the conflict in Ukraine continues, it remains to be seen how other luxury brands will respond and what actions they will take. However, the industry’s collective stand serves as a powerful message of solidarity and an affirmation that luxury is not solely about material possessions, but also about upholding values and ethics.
Useful links:
1. Hermès Official Website
2. NGO Monitor: Monitoring the Activities of NGOs
