Luxury fashion designer Steffen Schraut has announced a new collaboration with the iconic Smiley Company to create a chic handbag line set to debut in July. The collection will feature the classic yellow smiley face symbol as well as ‘melting’ smiley faces on a range of trendy accessories, including tote bags, shoppers, and belt bags.
In a recent press release, it was revealed that the collection, developed in partnership with licensee Stuff Maker, is specifically designed for confident, stylish women. Steffen Schraut expressed his enthusiasm for the collaboration, stating, “We are thrilled to take the ‘next step’ with our partner Stuff Maker and introduce this capsule collection in collaboration with Smiley. By giving a modern twist to the timeless smiley motif, we have curated an exceptional and edgy collection.”
Romina Ivanisevic, the vice-president of retail & licensing Northern Europe at The Smiley Company, also shared her excitement about this joint venture. She commented, “Smiley has a rich history of successful collaborations with top brands globally, and we are delighted to extend this success through premium local partnerships. I look forward to partnering with Steffen Schraut, a brand known for its ‘always on’ designs in the luxury fashion market, and shares our creative values, vision, and positive message.”
The collaboration between Steffen Schraut and the Smiley Company signifies the coming together of two forward-thinking brands to create a one-of-a-kind and fashionable collection that will appeal to trend-setting women around the world. Keep an eye out for the launch of this exciting partnership in July.
Stay up-to-date with the latest fashion news and updates by visiting the Steffen Schraut and Smiley Company websites.
Useful links:
Steffen Schraut Website
Smiley Company Website
