Luxury fashion labels are breaking the mold when it comes to their runway shows, opting for unconventional locations and global events. Some of Italy’s esteemed brands, including Valentino, Bottega Veneta, and Moschino, have all announced their upcoming appearances on the international stage.
Valentino, renowned for its high-fashion couture, will be unveiling its next collection in Rome, its creative birthplace. The show, set to take place on July 8, will feature the Fall/Winter 2022-23 collection designed by creative director Pierpaolo Piccioli. The choice of location holds significance, as the show will be held between Valentino’s headquarters in Piazza Mignanelli and the nearby Trinità dei Monti with its iconic Baroque stairway. This departure from Valentino’s usual participation in Paris Haute Couture Week highlights the brand’s strong connection to Rome.
Moschino, another prominent Italian fashion house, is also returning to its roots. After showcasing its menswear collection in Milan in January 2018, creative director Jeremy Scott expressed his enthusiasm about heading back to the city. The Milan show, set for June 19, is eagerly anticipated by fashion enthusiasts.
On the other hand, Bottega Veneta is taking a different approach by heading to Dubai to stage a cultural event. As part of its world tour, the Kering-owned brand will kick off in Dubai from April 12 to 14, with subsequent stops in Tokyo, San Francisco, and São Paulo throughout the year. The event, held at Concrete on Alserkal Avenue, promises various happenings centered around cinema, literature, music, poetry, cuisine, and more. This showcases Bottega Veneta’s commitment to creating unique and immersive experiences for its audience.
For these luxury fashion brands, these shows are not merely about showcasing their designs, but also about engaging with their audience and creating lasting memories. By venturing beyond their traditional fashion capitals and exploring new locations, they challenge industry norms and captivate fashion enthusiasts worldwide.
The constantly evolving global fashion landscape is reflected in the moves made by Valentino, Bottega Veneta, and Moschino. These brands’ ability to adapt and generate excitement for their labels is a testament to their ongoing success. As the fashion industry continues to evolve, it will be intriguing to see where these brands choose to stage their future shows and how they will continue to captivate audiences with their creativity and innovation.
Useful links:
– Valentino Official Website
– Bottega Veneta Official Website
