Luxury fashion brand Rejina Pyo has joined forces with clothing rental specialist Hurr to launch a rental service for its designs. The collaboration allows customers to rent 10 carefully curated Rejina Pyo looks, including metallic dresses, tailored denim, and suiting options, starting from £53. This rental edit provides a more affordable alternative to purchasing a Rejina Pyo dress outright.
Rejina Pyo, based in the UK with a store in London’s Soho, believes that alternative models like rental can contribute to a more sustainable future while still allowing individuals to express themselves through fashion. The brand recognizes the growing demand for sustainable fashion solutions and aims to offer customers high-quality designs without the high price tag or negative environmental impact of buying new clothes.
Hurr, known as the go-to rental platform for many premium and designer labels, has previously collaborated with brands such as Coperni, Sandro, and Cecilie Bahnsen to offer rental options to consumers. The increasing popularity of the rental segment prompted Hurr to launch its first-ever out-of-home marketing campaign, targeting London commuters.
The collaboration between Rejina Pyo and Hurr signifies the shift towards more conscious consumption in the luxury sector. By offering rental options, these brands are encouraging customers to explore fashion in a sustainable and responsible way. The partnership combines Rejina Pyo’s stylish and timeless designs with Hurr’s convenient and affordable rental platform, creating a compelling offering for consumers.
As the fashion industry evolves, it is crucial for brands to adapt and embrace sustainable practices. The partnership between Rejina Pyo and Hurr demonstrates their commitment to staying ahead of the curve and providing customers with innovative and environmentally-friendly options. With the rental market gaining traction and more luxury brands recognizing its potential, it is evident that rental is not just a passing trend but a new way of experiencing fashion.
Overall, the collaboration between Rejina Pyo and Hurr highlights the increasing demand for sustainable fashion solutions and underscores the industry’s shift towards more conscious consumption. By offering rental options, these brands are making luxury fashion accessible and sustainable for all.
Useful links:
– Rejina Pyo
– Hurr
